Consumer Interviews for your website – Analysis Simplified

juin 7th, 2018 | By linadmin | Category: Uncategorized

You’ve conducted the interviews – enlightening weren’t they? It’s the time to put the only thing that information that may be in your head down on paper, and pull it all together in a complete photo.

This article ensues on from our previous document which gave tips on how to execute the selection interviews themselves. In this article we give you some likely techniques to apply whilst analyzing your interviews, helping form your outcomes into anything tangible.

Sort your findings into a société

After interviews you’ll find that you might have lots of interesting thoughts and ideas moving around your head, but likely in no clear structure. The results will be better to understand and convey in front of large audiences if they are ordered into a clear narration.

The ultimate way to do this to do this is to place everything upon paper and then sift through the results to produce a final unified story.

Post-it notes & a bright white board

5. Put all the concepts, concepts and conclusions you present in each interview onto sticky notes (each point need to be on its own note).
* Attempt to avoid long paragraphs as you’ve got to be able to quickly scan this and really know what it refers to, each post-it should just contain about 10 phrases.
* Twenty-four hours a day use brief quotes or perhaps simple summaries if they will sum up the finding well.
* Squeeze in a number or perhaps an interviewee name for the corner to help you keep track just where each sticky came from.
* If you interviewed people coming from differing groupings (for case new and returning customers) patterns will probably be easier to location if you set a symbol to each post-it (or used color co-ordinated post-its) to show which usually group that they belonged to.

After the selection interviews you’ll understand the common designs that appear through the interviews, so maneuver the post-its around and group all of them accordingly.

Invest some time with this, you may find the first groupings improve over time. This is often called a great ‘affinity diagram’. An advantage of using post-its is that you will find the whole of your outcomes at once, instead of seeing a little part on the screen at any one time. Seeing the ‘big picture’ will let you visualise the proceedings more easily than attempting this visualisation in your head alone. Another advantage is that post-its give you the flexibility to make additionally changes to the diagram if and when needed.

When you are able to, try this on a light board. It has 2 positive aspects:

* You are able to draw rings around the communities, and add réflexion where needed.
* The post-its probably stick and stay where you need them (rather than deciding to fall to the floor at the most inopportune times).

Essentially you’re making a visual manifestation (almost a mind map) of the end result. Once is actually visualized, you’ll find it’ll help to make a lot more impression.

Don’t forget how come you had been conducting the interviews

The first article emphasized the need to have a specific goal once conducting the interviews:

« The aims of interviews should be discover:

5. Users’ goals and needs.
* Just how users full tasks on your own site (or would do if functionality was available).
* What users believe the site offers them (and what more they really want/need).  »

This could act as an effective framework to use your results, and should become remembered although conducting the analysis. Although keep in mind that the advantage of interviews is definitely their versatility so if you look and feel placing an alternative focus on the results clarifies your studies, you can do and so.

Bounce your opinions off someone else

Stand in front of your post-its and speak your results through with someone (or several people). Encourage problems. You will not be competent to answer just about every question, nevertheless, you will find where gaps in your explanations will be. Talking through your findings will help additionally clarify your ideas, and you’ll know where the breaks are within your overall picture.

You may also discover bouncing suggestions off people that didn’t sign up for the selection interviews useful. Experiencing the effects with someone with a varied perspective from your can generate ideas you do not have considered otherwise.

Take your time

You will find the first couple of hours will be filled up with a craze of posting and grouping post-its, you should then sleep on the final result. You will find the subconscious keeps on implementing the problems, and you might well discover you get up with further ideas, or perhaps when going for a soak in a bath, or on the walk home… There will always be further portions to add, and changes to be made to your affinity diagram.

Expanding your results from selection interviews is like making a photograph by hand. It takes time and if you speed through the process then the end result is not as it should be. Spend some time over the every single stage, you will need been given an outstanding amount details to process during the selection interviews, so ensure every thing relevant gets down and a clear total message can develop.


Once you’re done it merely requires leaves the ‘simple’ matter of:

* Making whatever adjustments are required to your site
2. Producing matrimonios
* Checking out problems with your present site
* Directing new design principles

another one of this thousands of challenges interviews can easily feed extremely useful data into . But these « small » concerns might be made easier knowing your hard work can pay off arrive go live.

As i have said in the previous article « interviews are an easy way to find specific information about the users », just remember that more work is needed than expected to take out those superb results.

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