User Interviews for your website — Analysis Made easier

juin 7th, 2018 | By linadmin | Category: Uncategorized

You’ve carried out the interviews – enlightening weren’t they will? It’s now time to put the only thing that information that is certainly in your head down on paper, and pull all this together into a complete picture.

This article comes after on from our previous article which gave tips on how to carry out the interviews themselves. Here we give you some practical techniques to work with whilst analyzing your selection interviews, helping form your benefits into something tangible.

Variety your results into a communication

After interviews you’ll find that you’ve got lots of interesting thoughts and ideas bouncing around your head, but probably in not any clear composition. The outcomes will be easier to understand and convey in front of large audiences if they are bought into a crystal clear narration.

The ultimate way to do this to achieve this is to set everything down on paper and then sift through the results to make a final unified story.

Sticky notes & a white colored board

2. Put all the concepts, creative ideas and studies you present in each interview onto post-it notes (each point need to be on its own note).
* Try to avoid long sentences as you should be able to quickly scan this and really know what it identifies, each post-it should simply contain up to 10 terms.
* Feel free to use brief quotes or perhaps simple summaries if they will sum up the finding well.
* Add a number or perhaps an interviewee name towards the corner to help you keep track where each sticky came from.
5. If you interviewed people from differing categories (for case in point new and returning customers) patterns will be easier to place if you set a symbol on each of your post-it (or used colorations co-ordinated post-its) to show which usually group they belonged to.

After the selection interviews you’ll know the common topics that look through the interviews, so push the post-its around and group these people accordingly.

Take your time with this kind of, you may find the initial groupings switch over time. Sometimes it is called a great ‘affinity diagram’. An advantage of using post-its is that you can view the whole of your outcomes at once, rather than seeing a little part on the screen any kind of time one time. Seeing the ‘big picture’ will allow you to visualise what’s going on more easily than attempting this kind of visualisation in your head alone. An additional is that post-its give you the flexibility to make further more changes to your diagram if and when needed.

For anyone who is able to, do that on a white-colored board. This has 2 positive aspects:

* You can actually draw wedding rings around the organizations, and add réflexion where necessary.
* The post-its are likely to stick and stay where you need all of them (rather than deciding to fall to the floor at the most inopportune times).

Essentially you’re making a visual counsel (almost a mind map) of the result. Once is actually visualized, you will find it’ll make a lot more perception.

Don’t forget how come you had been conducting the interviews

The first content emphasized the necessity to have a clear goal the moment conducting the interviews:

« The aims of interviews in order to discover:

* Users’ goals and needs.
* Just how users full tasks on your own site (or would perform if operation was available).
* What users think the site presents them (and what more that they really want/need).  »

This may act as a useful framework to apply your results, and should always be remembered while conducting the analysis. Nevertheless keep in mind that the beauty of interviews is definitely their flexibility so if you come to feel placing a different focus on the results clarifies your conclusions, you can do and so.

Bounce your ideas off someone else

Stand in front of your post-its and talk your conclusions through with someone (or several people). Encourage issues. You will not be capable of answer just about every question, nevertheless, you will find in which gaps inside your explanations happen to be. Talking throughout your findings will likewise help further more clarify your thoughts, and you’ll comprehend where the breaks are in your overall picture.

You may also get bouncing choices off individuals that didn’t show up at the selection interviews useful. Witnessing the outcomes with an individual with a unique perspective from your own can create ideas you may not have considered usually.

Take your time

There is a first couple of hours will be filled with a madness of authoring and collection post-its, you should then sleeping on the effect. You will find the subconscious will continue on working on the problems, and you might well get you arise with additional ideas, or perhaps when getting a soak in a bath, or perhaps on the walk home… There will always be further pieces to add, and changes to be created to your cast diagram.

Developing your results from interviews is like having a photograph manually ,. It takes time and if you hurry through the procedure then the effect is much less it should be. Invest some time over the each stage, you’ll been given an outstanding amount details to method during the selection interviews, so ensure everything relevant gets down and a clear general message is capable of develop.


Once you’re done it really leaves the ‘simple’ couple of:

* Producing whatever improvements are was required to your site
2. Producing personas
* Diagnosing problems with your overall site
* Directing fresh design concepts

another one from the thousands of challenges interviews can feed amazingly useful info into . Require « small » complications might be made easier knowing your hard work will pay off arrive go live.

As i have said in the previous document « interviews are a great way to find in-depth information about the users », just remember that more efforts is needed than expected to pull out those superb results.

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